Pet Store E-commerce Ranking

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This client runs an ecommerce store that sells pet products and were not ranking for any kind of commercial terms to begin with.

They now enjoy multiple page 1 listings across their core category pages and product pages more than doubling traffic.



The client’s website had multiple product pages and main category pages that weren’t appearing within the top 5 pages.


We offered a website audit report that when implemented meant all pages could be properly indexed and keyword associations made effectively.

We combined this with a monthly niche, relevant link building campaign.


The client has 155 keywords on the top 2 pages, and 43 product lines in the top 5.

The traffic of the site has more than doubled since we came on board.

Read the full case study below...

Detailed Case Study - How We Did It

The biggest jumps were seen after the rollout of Panda in September 2014.

This increase was down to a major SEO website restructure and meant the site saw the really big jumps during the critical algorithm update.

By building a network of niche relevant pet related domains, we increased the DA and Trust of the site and quickly achieved the major traffic increases that our client needed in order to cash in during the busy Christmas period.

Ranking Results

Big boosts were made between May and June 2014 and then more significant jumps made during September 2014.

Overall increases of 374 just for our core tracked keyword targets alongside over 100 new keywords now ranking on the top 2 pages of Google has lead to some serious traffic improvements.

Traffic Results

The client’s ecommerce store now boasts more than double the traffic than received before using our services and now ranks for key commercial terms.

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