Video Streaming Recovery

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This client works in the world of video streaming & was badly hit by a manual penalty. They were no longer visible for their main termOnline Movies or brand terms

We were able to clean the site up & get the penalty removed within 1 month establishing 114 x #1 positions & 980 other top 10 listings.

 

Challenge

Avoid over-targeting existing visitors.

Solution

A dynamic digital media creative suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. Introduce a contextual campaign to increase reach by showing prospective audiences the current, most popular tour. Apply daily and lifetime frequency caps to each user to prevent over exposure.

Results

Achieved a Click Through Rate of 0.09% generating a number of new sales. In the campaign’s first full month of activity the Cost Per Action was reduced by 20%, beating the client’s target. February 2013 saw post-click revenue – generated by both dynamic retargeting and the prospecting campaign – produce a Return on Investment of 272%.

Detailed Case Study - How We Did It

We focused our link removal campaign on deleting links from public PBNs built by a previous SEO agency.

Writing a detailed reconsideration letter to Google meant the penalty was removed 1st time, within 1 month, this quickness of removal is generally unheard of.

Ranking Results

On top of the penalty removal programme we installed a link building campaign that offered links from quality niche relevant domains.

A combination of a private PBN building and white hat links from recognised sites, meant that we could drastically increase the Trust and DA of the site.

By removing the penalty and replacing the poor PBN links with top quality niche relevant domains meant the total volume of keywords that jumped in to the high ranking positions were:

  • 114 number 1 positions
  • 980 top 10 listings
  • 1,534 top 20 listings

You can see how we've been increasing the referring domain count of the links month on month since the April penalty.

This has led to traffic out performing pre-penalty levels.

 
 
 
 
 

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